Most sites look generic
Same layouts, same tone. Peers scroll past. Buyers cannot tell you apart.
Proposal
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| P L O T and T W I S T |
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| plan idea |
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How clients find you, how the site shows Plotters and Twisters, how major work is presented, and how you stay in touch after the first visit.
01 · Context
Same layouts, same tone. Peers scroll past. Buyers cannot tell you apart.
A brand lead wants proof. A creative director wants the idea. Forcing one flow loses both.
Your strongest campaigns need room to land as major pieces, not three lines in a grid.
02 · Scope
Mapped paths for commercial, creative, and high-intent visitors from first visit to a real conversation.
Next.js site with a stable layout, heavy craft, and major pieces that can look different without breaking navigation.
Analytics on paths and content. Over time, AI tools refine the site from how people actually use it.
03 · Paths
Brand or marketing lead. Needs outcomes and process before the creative leap.
04 · On the site
Major work
Each flagship campaign gets its own page. Built by hand for that project. Not a CMS template.
Newsletter
Email capture and a short sequence after signup. Keep warm leads and past clients close.
Blog
Posts and notes on method and campaigns. Feeds the newsletter and backs up how you think.
Analytics + AI
See which paths convert. Use our AI tools to improve pages and those paths as data builds.
05 · Investment
Build
$1,500
In three weeks we ship the complete site: paths from first visit to a real conversation, the Next.js build, craft system, newsletter, blog, analytics, and the first success-story setup. Done. Ready for you to get to work.
Support
$100/mo
Ongoing support after launch: new pages, new campaign stories, maintenance, and analytics reviews as you grow. Not leftover work. New work as Plot & Twist keeps moving.
What we ship in three weeks is complete. What happens after (more pages, more campaigns, sharper fits as you meet users) is optional ongoing support. A living site, not an unfinished one.